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Hot off the press - the latest edition of what we are reading and loving at Cucumber.

Click the heading to take you to the full article.

Enjoy!

 

Mary Meeker's state of the web address 2012

This is long but grab a cup of tea - it is worth the effort. Makes you realise how significantly the web has changed the world we live in. (Business Insider)

Is your homepage overcrowded?

Figuring out what you want visitors to do from your homepage is hard, we know we deal with it on a daily basis. Read on for some great tips on how to make your homepage more targeting, less crowded so your website delivers tangible results. (Onextrapixel)

Why Google+ matters

Ok so we were a part of the group that thought Google+ was over-rated but maybe we are wrong - maybe there is something to this from a SEO and mobile perspective - read this to see if you agree. (Wordtracker)

 

Learn from the best - social media top 100 named

Innocent Smoothies have come out on top of the 2012 Social Brands 100 list compiled by social agency Headstream. Take a look at a top 10 and then go and have a look at what they are up to on their chosen social media channels. (The Drum)

Now for something slightly different for your Friday - How a Brazilian mayonnaise company is taking customer engagement seriously

Ok - we know it is not strictly digital but we love examples of how to really engage your customers. Personalisation is a key way to achieve engagement and we think this Brazilian Mayonnaise company are onto something. Personalised recipes on the back your supermarket receipt using the ingredients you have purchased - yes please! (Springwise)